By Eric L Ruth
Let's face it anyone can start a website. And the internet is full of examples of this fact. As an owner of a website what we really want is for out site to stand out. We want traffic! So, we have to concentrate on the look, feel and content of our site. I suggest first deciding on the niche you want to occupy. That is what you want your site to be about. Once you've done a little research into your niche you can really make some ground on the look, feel, and content of your site. But, once we've decided on these factors what can we do to make traffic want to come to our site? Luckily, there are a few different options that you have at your disposal for promoting a website. I want to talk about a few free options that we have.
The first free promotional method, and in my opinion, the most important, is having your site search engine optimized (SEO). This of course goes along with your content decisions but, with the back door of your website administrative controls you can alter these at anytime. And the content of a well traveled site has got to be in a state of continuous refinement. Thanks to search engines the right keyword usage on your website can make all the difference. With a good SEO plan you can make companies like Yahoo and Google work for you. As search engines it's their job to match people with content rich material on the subjects of their searches. Search engines employ computer programs called spiders to "crawl" around the web and compile lists of search terms and their locations on the internet. If you take the time to make your website content rich with somewhere between 5 and 10 percent keyword saturation you stand a much better chance of being noticed by these spiders.
Spiders connect the web for reference so, the more links to your site you have out there, the greater web area you cover for the spiders to notice. To this purpose we can employ social medias like Twitter and Facebook as our second free promotional method. Social media offers us the ability to promote our sites among our friends, fans, and followers. After all, shouldn't everyone you know know about your business. You need to be careful promoting your business on a personal page,however. Facebook will block you if you promote to much on a personal page. You can get around this for now by posting sparsely in reference to your business. But, for me the best way around this is a Facebook fan page. This will allow you to set up a page dedicated to your business while posting links to your fan page on your personal page. Thus allowing you to keep your friends and fans up to date on your business.
The last method is writing articles to promote your website. There are quite a few article publishing networks out there. Most of which you can join for free. All you have to do is meet their requirements for article submission. This method works in a couple of different ways. First, we are meeting the spiders requirements of multiple links back to our sites thus helping our search engine rankings. Each article you get published is able to be re posted by you or anyone who views it. Again increasing the number of links back to our sites because anyone who re posts an article must post it as it was originally published. That means all of your author information and hyperlinks get re posted with it. Secondly you are joining a community of people who write articles for the same reasons as you are. A percentage of these people will inevitably read your articles and follow the links. Hopefully being converted into sells.
As I said before, as an owner of a website, regardless what kind of site it is, all we hope for is good quality traffic. These are by far not the only methods of promotion but, they are some of the easiest and again they are free. Hopefully with these methods or some variations of these methods you will find success promoting your website and getting that all elusive, quality, convertible traffic.
The first free promotional method, and in my opinion, the most important, is having your site search engine optimized (SEO). This of course goes along with your content decisions but, with the back door of your website administrative controls you can alter these at anytime. And the content of a well traveled site has got to be in a state of continuous refinement. Thanks to search engines the right keyword usage on your website can make all the difference. With a good SEO plan you can make companies like Yahoo and Google work for you. As search engines it's their job to match people with content rich material on the subjects of their searches. Search engines employ computer programs called spiders to "crawl" around the web and compile lists of search terms and their locations on the internet. If you take the time to make your website content rich with somewhere between 5 and 10 percent keyword saturation you stand a much better chance of being noticed by these spiders.
Spiders connect the web for reference so, the more links to your site you have out there, the greater web area you cover for the spiders to notice. To this purpose we can employ social medias like Twitter and Facebook as our second free promotional method. Social media offers us the ability to promote our sites among our friends, fans, and followers. After all, shouldn't everyone you know know about your business. You need to be careful promoting your business on a personal page,however. Facebook will block you if you promote to much on a personal page. You can get around this for now by posting sparsely in reference to your business. But, for me the best way around this is a Facebook fan page. This will allow you to set up a page dedicated to your business while posting links to your fan page on your personal page. Thus allowing you to keep your friends and fans up to date on your business.
The last method is writing articles to promote your website. There are quite a few article publishing networks out there. Most of which you can join for free. All you have to do is meet their requirements for article submission. This method works in a couple of different ways. First, we are meeting the spiders requirements of multiple links back to our sites thus helping our search engine rankings. Each article you get published is able to be re posted by you or anyone who views it. Again increasing the number of links back to our sites because anyone who re posts an article must post it as it was originally published. That means all of your author information and hyperlinks get re posted with it. Secondly you are joining a community of people who write articles for the same reasons as you are. A percentage of these people will inevitably read your articles and follow the links. Hopefully being converted into sells.
As I said before, as an owner of a website, regardless what kind of site it is, all we hope for is good quality traffic. These are by far not the only methods of promotion but, they are some of the easiest and again they are free. Hopefully with these methods or some variations of these methods you will find success promoting your website and getting that all elusive, quality, convertible traffic.
My name is Eric L. Ruth. I own an affiliate marketing website dedicated to web hosting http://www.marketrightsite.com/. At my website you will find what I believe to be valuable information for anyone who is thinking of starting their very own site. You will also find coupons from some of the webs leading web hosting companies. As well as links to help you promote and manage your online business. Today is the day! The economy is perfect for the success of an online business. With the right tools and the right state of mind, you could begin your journey today with us.
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